Pricing
Three plans, one flat monthly fee
Start with a 3-month free trial. Every plan includes the customer app, anonymous physical cards and Swiss hosting. No contract, cancel any time.
Starter
CHF29/ month
For micro-businesses getting started with loyalty. Up to 100 active customers.
- Up to 100 active customers
- Stamp & points programs
- Listing in the Loyable app
- Anonymous physical cards
Popular
Growth
CHF59/ month
For growing shops running daily loyalty traffic.
- Everything in Starter
- Unlimited active customers
- Analytics dashboard
- 500 notification credits / month
- Push notifications & offers
- Multiple loyalty programs
Notification credits
Reach customers with SMS and push campaigns. Growth and Pro include a monthly allowance, top up any time, no subscription change needed.
100 credits
CHF 15
CHF 0.15 / notification
500 credits
CHF 60
CHF 0.12 / notification
1,000 credits
CHF 100
CHF 0.10 / notification
Pricing questions, answered
What are notification credits?
They power the SMS and push messages you send to customers. Growth includes 500 a month and Pro 2,000; you can top up any time in packs of 100, 500 or 1,000.
Can I change plans later?
Any time, up or down. Changes apply from your next billing cycle.
Is there a contract?
No. Monthly plans, cancel any time.
What counts as an active customer?
Anyone who's earned or redeemed in the last 90 days. Starter covers up to 100; Growth and Pro are unlimited.
Do you take a cut of sales?
Never. Loyable is a flat monthly fee, we don't touch your revenue.
What happens when I reach 100 active customers on Starter?
Nothing breaks: every card that is already out keeps working. We contact you before you hit the limit and help you move to Growth, so new customers can keep joining without interruption.
What happens after the 3-month free trial?
No card is charged automatically, we don't even collect one on the website. Before the trial ends we agree on the plan together, and if Loyable isn't for you, you walk away and your customers keep their cards.
I have more than one location, how does billing work?
One subscription can cover multiple locations of the same business; tell us about your setup in the contact form and we'll propose the fair option rather than charging per till.
What are the advanced AI insights in Pro?
A monthly summary flagging customers at risk of lapsing and the best times to send offers, based on your own card activity, not a chatbot, and never your customers' personal data sold anywhere.